Naomi Whittel, CEO of Twinlab Consolidated Holdings, is widely recognized as the one to watch in the “wellness from within” space. Named by Prevention the nation’s leading female innovator in the natural products industry, Naomi is hailed as a trailblazer and an advocate of purity and potency in nutritional wellness.
From early on, Naomi turned to the healing power of plants as a source of health and well-being. The daughter of a chemist, Naomi grew up on a biodynamic farm where her grandmother sent her into the fields to gather herbs for the family’s tinctures. After suffering from a lifelong battle with debilitating eczema (uncured by prescription medicine) she turned to an acupuncturist who provided relief through herbs and treatments. Everything changed when she was confronted with dangerous levels of toxicity from heavy metals due to the herbs she had ingested. Blindsided, the crisis ignited her passion and promise to ensure that others would never endure the same challenge.
In her quest, Naomi has traveled around the world and back again. Fascinated by the French Paradox, Naomi flew to the vineyards of the South of France and the scientific labs of the University of Bordeaux to study bioactive trans-resveratrol culled from red grapes. From her discoveries she created the first red wine resveratrol supplement line on the U.S. market, revolutionizing the anti-aging category. She has slept in the huts of the Guna People of Coastal Panama while studying the ancient rituals and power of cacao. She has explored the wet markets of Beijing to learn how and why Chinese women have ingested collagen for beauty benefits for hundreds of years. Her decades of work with ingestible collagen in Asia and Germany not only broke ground for collagen, but have made it the must-have beauty supplement that is has become today.
Throughout her expeditions, she stays true to her mission: to immerse herself in the world’s healthiest cultures; to touch, to feel, and to learn about the ingredients that keep them healthy. Marrying nature with science, she unlocks the possibilities of these ingredients for consumers with her unprecedented access to the world’s best scientists. Together, they vet the purity and maximize the efficacy of the groundbreaking supplements that she brings to the marketplace.
Her breakthroughs led her company, Reserveage Nutrition, to become the fastest growing midsize company in the nutritional supplement industry. Now, leading the charge as the CEO of Twinlab Consolidated Holdings (which acquired Reserveage), Naomi continues to deliver on her promise to help millions thrive with award-winning supplements they know will truly help them.
A premier wellness partner for QVC, Naomi has also been recognized as one of the leading innovators in the natural products industry by Whole Foods Magazine in their exclusive “Who’s Who of Manufacturers and Suppliers”. Her story and products have been lauded by The Wall Street Journal, Vogue, ELLE, Harper’s Bazaar, ABC News, PBS, InStyle, The View, The Doctors, Dr. Oz, SHAPE, Access Hollywood, Natural Solutions, Good Morning America, Today Show and more. She is a steward of sustainability, a sought-after keynote speaker, and a member of the UN Chamber of Commerce.
Naomi lives in Boca Raton, Florida with her husband and their four children.